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FREE!!! That is one of the most powerful “magic” words for marketing pitches.  Every copy writer knows this, and so much stuff is pushed with it, it amazes me sometimes that we haven’t gone numb to the word. There’s this sleep shop salesman in the Southern California area that has made this line his tag line for years: “We’ll beat anybody’s advertised price, or your mattress is FREEEEE!!!” Think about that.  Pretty obvious, isn’t it?  Does he think you’re stupid? Probably not, but he doesn’t care, either.  It’s memorable.  It has a kind of compelling pull about it.  And, most...

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